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Here’s how marketing automation increases leads

Marketing automation has become an essential part of every business’s marketing strategy. Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these […]

How you keep your email account safe

Everyone uses email to send and receive sensitive information, making it an attractive target for cyberattacks. The importance of email security is vital to your company’s operations, so applying the following tips can dramatically reduce your exposure to hackers and malware. Use separate email accounts Most people use a single email account for all their […]

Simple ways to stretch your laptop battery life

One of the top considerations in choosing where to work with your laptop is the availability of a power socket. If you are not lucky enough to find an available outlet, you’ll have to depend on your laptop’s battery — assuming it still has enough power after your last charge. The following tips should optimize […]

Web conversion done right in 5 steps

Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for five tips that improve user experiences, site trustworthiness, and conversion rates. 1. Optimize your website for mobile devices […]

How to choose the best MSP

Business owners are increasingly realizing the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations rise, IT becomes far too complex and demanding for businesses to manage alone. This is why many companies outsource their IT needs to a managed IT services provider (MSP). MSPs defined MSPs are companies composed of […]

The threat of distributed spam distraction

You wouldn’t think that cybercriminals would carry out their nefarious schemes in plain sight — except that they do and you’ve probably already fallen victim to them. Learn all about a scheme called distributed spam distraction (DSD) and how malicious actors are using it to steal valuable information from their victims. What is DSD? DSD […]

5 Ways to optimize your new laptop

So you’ve just unboxed your brand new laptop — what do you do next? Before you start using it to surf the internet or finish your tasks for the day, take these steps to optimize its performance and ensure it meets your needs. 1. Update your laptop’s operating system One of the first things you […]

Use Gmail with ease with these 5 tips

Gmail’s email management interface is a crowd favorite, owing to its pleasant aesthetics and intuitive design. But did you know that you can still take your Gmail experience up a notch? Try the following tricks. Undo Send In the fast-paced world of business, mistakes happen. And because everybody deserves a second chance at writing that […]

Ignore these outdated disaster recovery myths

Disaster recovery (DR) used to be an expensive solution that relied predominantly on tape backups. Today, cloud computing has dramatically changed the DR landscape, affording even small- and medium-sized businesses cheaper and more reliable DR solutions. Unfortunately, there are still a number of misconceptions about DR. Here are three myths that no longer apply. Myth […]

It’s time to rethink your password strategy

In 2003, the National Institute of Standards and Technology (NIST) stated that strong passwords should consist of upper- and lowercase letters, numbers, and symbols. Recently, however, the institute reversed its stance. Find out why and learn what their new recommendations are for creating strong passwords. The problem The issue isn’t that the NIST advised people […]